Analyze marketing strategy on article Research Paper

Analyze marketing system on article - Research root ExampleIn this essay, attention will be foc utilize upon the marketing strategy that apple has used in order for it to be a booming business venture (Smith, Pulford & Berry, 2006). Looking at the marketing strategy, it is clear to anyone that the advantage of apple is because of the marketing strategy that they use. The product line and the design standards of their products is far excessively appealing and very user friendly. Using the marketing strategy, they ease up been able to hold on to their customers and are still attracting more customers with their products. This marketing strategy was used by apple because they want to have an appealing effect and affect on the consumer. Their product lines and designs are unique, and it is because of CEOs philosophy that they have managed to uprise this far. The philosophy, which states The user doesnt always know what they want, has enabled the company to be successful. The marke ting strategy that the company uses is user friendly, economical, unique in its own sensory faculty and offers a variety of choices for consumers. The marketing strategy in question offers the best service and products availability, quantity and quality and enables the company to deliver to its numerous consumers and users (Schneiders, 2011). 2. The marketing strategy on this article is perfect. ... First of all, they ignored their critics. Critics are those who do not favor the success of the company and do not see the business win (Viardot, 2004). Through the companys marketing strategies, critics saw their views fail as the company has become successful more than it was before. Ignoring the critics was one way through which success came to find its way in the company. Apple is a company that mainly deals with the appearance of their products. From the iPads, iPhones and iPods, apple has managed to attract customers because they have put attention on the lucubrate of their prod ucts (Schneiders, 2011). Their products are ordinary, but through their marketing strategy, they have managed to turn these ordinary products into something worth praise. The details of their products are more than standard. They have pioneered their products into something worth note and have reinvented their products into something more credible. Products like the iMac, Macbook Air and the iPhone 4 are some of the products that are worth noting. These products have been created with the intention of pleasing customers and users (Viardot, 2004). Another aspect that was taken into term by the company is their pricing. The pricing of a product is very important when it comes to ensuring that the companys products acquire market. Strategic pricing of a product makes a difference between a companys success and failure. Pricing of a commodity is significant since it offers a foundation for the products of a company to be available in the market. It is through the pricing of products th at consumers and user are retained while still managing to attract more