Victorias Secret Product Strategies and Customer Loyalty Essay

Victorias whodunit Product Strategies and Customer Loyalty - Essay ExampleThis look for provides coherence into all of the various marketing activities of Victorias reclusive for the past decade. The conclusion of this research shows that the main reason Victorias Secret has thrived for so long is due to the position that they market their produces specifically for all body types, and classes of women in society, not just the more affluent clients, or one size fits all customers either. Therefore community from every walk of life have been customers of this company at one point in time or another which has given it is irrefutable posture in womens lingerie, body fragrances, clothing note of hand, and accessories for years now.The company, Victorias Secret has developed into one of the largest female retailers of classy but sexy undergarments for women throughout the past thirty volt years. Not only have they entered into one of the top retailer chains for women but they als o provide other items that are variant from their main line of lingerie and body fragrances which has boosted their sales and increased their revenue year after year. Since the introduction of the Victorias Secret lingerie line in 1970, they have been advertising and marketing their products in a habitual manner. Although there have been costs to the advertising it has worked well for the company in gaining customer loyalty to their products (White 2006). The many benefits of advertising that Victorias Secret has gained are many as well. Advertising can give many ideas about a product to a consumer such as, various price information, accessibility of it, and the improvements that might have been made on a specific product as well. Without advertising, customer loyalty and interest would definitely be slim for Victorias Secret or for any company for that matter. What advertisers try to do is impress the consumer and draw them in to the company. Through the years, Victorias Secret ha s worked this in a way that if one product that they carry is more appealing to consumers then they have advertisers work on launching a bigger and better campaign to make that product break through to stand out and become more impressive to the consumer (White 2006). In 1982, Victorias Secret was bought out by Limited Brands and since that time has continued to grow and lure in young, middle aged and even older customers. Once in the hands of The Limited, the company rapidly branched out to many malls throughout the United States, with coke stores opening in record time in the late 1980s (White 2006). Also, the companys advertising campaigns during that period and even continuing on into todays time have always been unfluctuating and exemplary of what sexy really means. This shows in such ads like the one in 2003 titled, What is Sexy This ad earned the company a great big money of gross sales but not only that it earned them the number one spot in advertising within a 15 south ward time frame (Advertising Age 2003). It could be said however that the company really started to become influential in the feminine undergarment business in the early 90s as research shows that it actually redefined Americans